Follow-Up Magic

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The Email That Gets Our Team the Most Engagement

Occam’s razor states that “simpler solutions are more likely to be correct than complex ones”. This is true with almost every step of the sales process. However, I have noticed this to be particularly true during the negotiating phase of the sales process, when you are trying to get your prospect to reengage with you.

Next time you feel like you’re being ghosted, I want your to send your prospect the following email:

Subject: An Idea❓

Hey <prospect first name> –

I had an idea that I wanted to run past you.

Do you have 5 free minutes to chat this afternoon, or would tomorrow morning work better for you?

Best,

<your name>

That’s it. Many of you will try and add more to this email. I strongly suggest that you don’t. What makes it effective is the simplicity and the “clickbait effect” of people wanting to know what the idea is.

Step two of this approach is actually having an idea to talk to them about if they reengage (and many of your prospects will…trust me). I recommend that you don’t try and improvise this part. You need to have something concrete and clear to discuss with them. Some ideas that have worked really well for me and my team is extending their money back guarantee period, a well-positioned discount, or granting prospects early access to beta release features. However, the strategy here is completely up to you and should be specific to your business.

So give it a shot and if you see success using the strategy, I’d love to hear about it! Shoot me an email at nathan.bliss.nb@gmail.com and tell me the stories. And be prepared to get some messages from your team that look like this:

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